As marketing becomes more and more entangled in software — as everything becomes more and more digital — the art of managing marketing increasingly resembles the art of managing software.
But when
you realize that marketers are now paddling water up to their chins in websites
(software), analytics (software), social media (software), marketing automation
(software), interactive content (software), mobile apps (software), and so on,
it starts to seem obvious. Software has eaten the world — and marketing too. In
an era of a software-powered world, it’s time to rethink marketing management.
Read more here, http://martechconf.com/scott-brinkers-latest-book-hacking-marketing-shows-you-how-to-rethink-marketing-management-in-a-software-world
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