Matt goes into detail about how having a website is not enough anymore, and how the big guys do it and why. I agree with what he says is true, but......
I don't think unless you are a well know person that you can use offline tactics to raise your online presence and social engagement without spending a lot of money.
The way I do it, doesn't have to cost you a lot of money, and I use Google to promote my idea/post/video/website.
I'll be talking about this very subject later up coming post.
Take a look at the first of many videos I'm doing to help businesses online. This first video is a short 2 minute video on the very basics of What is Social Media.
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