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Wednesday, April 27, 2016
Google begins highlighting speedy, AMP-enabled news articles in Search
If you haven’t already encountered Accelerated Mobile Pages (or AMP, for short), Google’s open-source initiative to speed up news articles on mobile
devices, chances are it won’t be long before you do — the platform’s
getting a big visibility boost across multiple devices. Today, in a
significant expansion of a policy that previously only applied to mobile search results, Google announced that news publications that support AMP will receive higher placement in Google News on the web, Android, and iOS.
What’s that mean for everyday news junkies, exactly? Nothing
dramatic. Perhaps the most visible manifestation of Google’s widened AMP
favoritism, a carousel promoting AMP-enabled headline news, will begin
appearing at the top of Google News results on the web and mobile. And
in Google Search, an icon — a lightning bolt next to the word “AMP”
— will distinguish publishers which support the standard from those
that don’t. The changes will hit U.S. and English outlets first, with a
global push to come in the near future.
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