Social Engagement is
how to make your business successful with social media marketing.
Social
engagement (also social involvement, social participation)
refers to one's degree of participation in a community or society.
To ad to the
diffenition, from Google’s stand point, how much social
participation/involvement, (social engagement) from society with you or your
site.
Here is why
social engagement is so important. If you look at the chart, (this from Google)
1/15/15, The number one metric on the chart the bar is broken because it
wouldn’t fit on the page. Google has it at 67% of the number one factor in
determining how to rank your website or
not.
But let me
make it as simple as I can to understand. Social engagement from any tool or platform, is;
First level
of social engagement;
Search
results, Google serves
up what it thinks you want, and you click on results.
Click
thru rate. If you click
on what Google gives you. Google see’s it as relevant to what you were looking
for.
Dwell
time. After you click on
what you want, how long you stay on the page and if you click on something that
page has on it.
This is why
you can’t go out and buy a bunch of likes, views, or followers. Google see’s
everything now, its called the Semantic Web, or Web 3.0
The second
level is;
Likes, (Facebook, YouTube, +1 Google,
Twitter)
Shares, (G+,YouTube, Facebook, Pinterest,
Stumble upon)
Comments, on all of the above
Bookmarks
Third level
is;
Where Google
see’s your material on other Social media as book marks, video embeds, blog
repost, on web 2.0 properties, other blogs and websites.
And Google
finds your material 2 and 3 generations away from your site, with back links to
your site or video.
There are do’s
and don’ts with social media!
Don’ts:
Do Not go
out and buy any kind of “Likes”, Follow’s”, Comments. Shares,
Or
Back links,
embeds, Blog repost.
If you do
you will get penalized by Google for Spam!
Google knows
who is selling what, so if you buy from those sites, you will be penalized.
Do’s
Update your
own social media.
Build your
own social media network.
You can use
some of the tools out there that are free to take the work load off you
maintaining or monitoring your social media.
If you need
more social engagement , and you want to spend some money, use YT adds, is the
cheapest, followed by Face book, and then Adwords.
Any of these
ad will give you lots of traffic and engagement.
If you don’t
have a social network built for your brand, your company, your product, it is
an absolute must. You will not rank your website if you don’t have one.
This isn’t a
sales video, but if you don’t have the time r don’t want to learn how to open
all the accounts and set all the settings in the account so that Google will recognize
them. An then link all of your social media accounts together with your website, to make a very powerful
network in Googles eyes.
We create
and build branded social networks for clients everyday. If you would like us to
build your private social network go to our website, click on Business services
and fill out all of your business information, we can get started on your
network.
http://probizranker.com for all of your online website services needs.
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