Social Media What is it?

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8 Common Ways Small Businesses Waste Money Marketing

Using social media to build a following.

Social media is great, but too many small businesses dive in with no better strategy than to “build a following.”

You could get away with this back when Facebook reach was high, but now many small businesses are realizing they’ve invested a lot of time and effort in something they now have to pay to use. Thanks to Facebook’s constantly changing algorithm, only a tiny fraction of your followers ever see your content in their News Feeds, and small business owners are having to purchase Facebook ads to get their content seen. read more of this post, https://goo.gl/O4geqm

(So) Oh, You’re An SEO Expert? How Did You Come Up With That Title!

With five and a half years of experience in the search marketing industry, one of the things that takes me by surprise is how often the term “expert” is thrown around.
Unlike a medical doctor who goes through years of studying and training to only eventually reach a level where they can admit that they “practice” medicine, search marketers seem to believe that they can reach their apex level of understanding and execution within the first two years of working at a start up company or an unknown agency.......
... for businesses and brands who are not able to make the distinction between those who can speak the part and those who can execute, miscalculating the credibility of your search marketer can lead to a variety of poor results that range from mismanaging your brand’s customer service reputation through social media, or setting up the wrong filters in your robot.txt file and blocking search crawlers from indexing your entire e-commerce website. read more, http://goo.gl/fpnr4A

The post above is a very good illustration of the frustration for businesses to find the right person or agency to help with their website and content marketing along with ranking each.
Probizranker.com (coming soon) is a proven company that accomplishes most of business website needs.

More videos are watched on YouTube than any other platform

According to Adelie Studios

Videos have a higher organic search results

According to Adelie Studios

Marketers claim video has higher conversion rate

according to Adelie Studios

Businesses can grow thier revenue faster with video

According to Adelie Studios, Businesses can grow thier revenue faster with video than companies that don't use video.

62% of consumers are more likely to have a NEGATIVE perception of a brand that published a poor quality video.

62%  of consumers are more likely to have a NEGATIVE perception of a brand that  published a poor quality video, according to Adelie Studios

 

9 Reasons Social Media Marketing Should Top Your To-Do List

These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
Still not convinced? Here are nine reasons social media marketing should top your to-do list: originally posted at, http://goo.gl/O2B05x

Here is number 8 out of 9 reasons you should have your own social network for social engagement (the #1 metric for ranking).

8.)   It’s free. How can you argue with that? If you handle your own social media management, running a social networking campaign is as cheap as it gets. If you hire a social media management or online PR agency, it will cost around $3,000-$7,000 per month, but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring an online PR agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your digital PR presence.

To pay a PR agency is one option, but a better option would be to build your own social network and build up your own authority and ranking for your website,

You can go to probizranker.com and learn for free how to build your own branded social network, through the free course online, if you want to know how to do it yourself.

If you don't have the time and want us to do it for you, go to probizranker.com click on Business website services, and then scroll down to Branded networks, put in your business info and we will get started building your Branded Social media Network. It will not cost you nearly as much what you spend with a agency! Don't wait get started NOW!

Watch this short video about Social engagement and why its important to your business.

Social engagement is how to make your business successful with social media marketing

Social Engagement is how to make your business successful with social media marketing.

Social engagement (also social involvement, social participation) refers to one's degree of participation in a community or society.

https://en.wikipedia.org/wiki/Social_engagement

To ad to the diffenition, from Google’s stand point, how much social participation/involvement, (social engagement) from society with you or your site.

Here is why social engagement is so important. If you look at the chart, (this from Google) 1/15/15, The number one metric on the chart the bar is broken because it wouldn’t fit on the page. Google has it at 67% of the number one factor in determining how to rank your website  or not.

But let me make it as simple as I can to understand. Social engagement  from any tool or platform, is;

First level of social engagement;

Search results, Google serves up what it thinks you want, and you click on results.

Click thru rate. If you click on what Google gives you. Google see’s it as relevant to what you were looking for.

Dwell time. After you click on what you want, how long you stay on the page and if you click on something that page has on it.

This is why you can’t go out and buy a bunch of likes, views, or followers. Google see’s everything now, its called the Semantic Web, or Web 3.0

The second level is;

Likes, (Facebook, YouTube, +1 Google, Twitter)

Shares, (G+,YouTube, Facebook, Pinterest, Stumble upon)

Comments, on all of the above

Bookmarks

Third level is;

Where Google see’s your material on other Social media as book marks, video embeds, blog repost, on web 2.0 properties, other blogs and websites.

And Google finds your material 2 and 3 generations away from your site, with back links to your site or video.

There are do’s and don’ts with social media!

Don’ts:

Do Not go out and buy any kind of “Likes”, Follow’s”, Comments. Shares,

Or

Back links, embeds, Blog repost.

If you do you will get penalized by Google for Spam!

Google knows who is selling what, so if you buy from those sites, you will be penalized.

Do’s

Update your own social media.

Build your own social media network.

You can use some of the tools out there that are free to take the work load off you maintaining or monitoring your social media.

If you need more social engagement , and you want to spend some money, use YT adds, is the cheapest, followed by Face book, and then Adwords.

Any of these ad will give you lots of traffic and engagement.

If you don’t have a social network built for your brand, your company, your product, it is an absolute must. You will not rank your website if you don’t have one.

This isn’t a sales video, but if you don’t have the time r don’t want to learn how to open all the accounts and set all the settings in the account so that Google will recognize them. An then link all of your social media accounts together  with your website, to make a very powerful network in Googles eyes.

We create and build branded social networks for clients everyday. If you would like us to build your private social network go to our website, click on Business services and fill out all of your business information, we can get started on your network.

 http://probizranker.com for all of your online website services needs.

Show, don't tell: How video is swamping the internet

Video will account for 80% of all internet traffic by 2019, up from 64% in 2014, says technology giant Cisco.
Facebook founder Mark Zuckerberg says that 90% of the social network's content will be video-based by 2018.
And network company Ericsson thinks mobile video traffic will rocket 55% a year between now and 2020. read more of this post, http://www.bbc.com/news/business-35767893

 Video is just one of the tools in social media that we use to get the message out about our company, product, or service. To read more about other tools (social media) that Google wants you to use click here,http://probizranker.blogspot.com/2016/03/social-media-what-is-it-why-importance.html

Watch this short video on what is social media.

3 Questions to ask when hiring a person or company to Rank your website

How old are the processes you use to rank a site?

          Answer: If they are more than 2 years, Run don’t walk away from them.

Some of the latest processes are only 3 months old that Google has changed.

How many sites have you got on the first page in the last 6 months?

          Answer: If they are good and up to date with what Google has changed, they should have proof of ranking even new sites in the last six months.

What is the number one metric Google uses to rank anything online?

          Answer: Social Engagement! Google uses Social engagement as 67% of the decision to rank you on the first page. That 2/3 of the decision process! (decision is done electronically)

If they can not answer this question, I would not use them!

In the next article and video I will be covering Social Engagement. what it is, what Google is looking for, and how you can use it to gain higher ranking in Google search results.

Coming soon, Probizranker.com 

Related article, 

What Is Social Media Engagement & Why Should I Care?

 http://sproutsocial.com/insights/what-is-social-media-engagement/

Match Your Local SEO to Your Business Type with the Local SEO Checklist

Is your brand visible to potential customers? If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity to be seen when that customer searches on desktop or on mobile.

But local SEO isn't some mysterious entity. It's a series of concerted steps. And we can help you tailor those local SEO efforts to your business model. Simply find your business type on the following illustration and follow the steps that are specific to your needs. read the rest of this post on, https://moz.com/blog/local-seo-checklist

I'm starting a video series on how to do this, we start with the basics, What is Social media.