Pro Biz goes to Harvard

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Today's Best Brands Aren't Marketing, They're Creating Movements

Housing prices were imploding. Financial institutions were in a nosedive. The Great Recession had just gotten underway, and was showing itself to be what it would become– a tectonic shift in our economy that would eliminate 7,030,000 jobs in the 13 months between September 2007 and September 2008 alone. In the midst of all this awful news, a group of executives atAmerican Express AXP +0.92% got together with CEO Kenneth Chenault to share their concerns.

Their anxieties were not about their bottom line. Instead, they talked about what they and their company could do to help small retailers, who were especially vulnerable in the downturn. From their conversations came a new brand movement called Small Business Saturday. (Luckily, they didn’t go with their first idea, Small Business Tuesday.) Small Business Saturday is now in its sixth year, and research suggests it has made a lasting impact in inspiring people to shop small. The Saturday after Thanksgiving has been made an official day by Congress, and on the most recent day in 2015, more than 95 million people spent $16.2 billion in America’s small businesses. read more here,http://goo.gl/qe5tU8

It's 2016, But Nearly Half of U.S. Small Businesses Still Don't Have a Website

It’s hard to imagine the world without the Internet.

For some of us, that is: It may be 2016, but 46 percent of  U.S. small businesses still don’t have a website for their company, according to a report released by business-to-business research firm Clutch.

Of the more than 350 small businesses surveyed -- the majority of which have less than 10 employees and less than $1 million in annual revenue -- cost was listed as the second-most popular reason for not having an online presence. Lack of technical know-how and the need for upkeep were other popular reasons, while 12 percent said that they use social media in place of a static site. read more of this post here, https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjqteOtn7fMAhUCQiYKHfZFAzYQFggoMAA&url=https%3A%2F%2Fwww.entrepreneur.com%2Farticle%2F271068&usg=AFQjCNEr7ITbpfkoepHR0zTKamg14ULLJA&sig2=SOStn-pSBcoBQqp43XVmtg&bvm=bv.121070826,d.dmo

 If you are in business and you don't have a website, go to probizranker.com and check out how reasonable you can have a professional business site that represents your business and bring you more customers. We offer a free website when you choose between a basic or premium packages. Over 100 business sites to choose from.

4 Tools That Make Your Small Business Look Big

Build/Update your Website:

The U.S. Small Business Administration (SBA) estimated last year that 50 percent of all small businesses still didn’t have a website. Without a presence on the web, your small business can easily go unnoticed by potential customers. Now the good news: It’s easier than ever to create a website, especially one that your customers can access from their mobile devices. More than 75 percent of mobile phone users access the internet through them, and the number will rise to nearly 86 percent by 2018. Google now favors sites which work well on mobile in its search results: You definitely want to be one of the top results when people go looking. read more at, https://www.entrepreneur.com/article/272049?utm_content=bufferaf4b7&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Start Your Own Company Before Technology Takes Your Job

I recently toured a factory that designs and makes robots for the manufacturing industry. As my guide proudly demonstrated the smart robots his company was making for a client, I asked him how many employees each robot would replace. He sheepishly replied, “20.” This is just one example of the way technology is replacing jobs at an accelerated rate in nearly every industry. It is also why I rode my bicycle from coast to coast and interviewed 100 entrepreneurs – but more on that in a minute.

We see the impact of technology all around us. E-commerce is reducing the number of jobs in retailing. Self-checkout kiosks are eliminating positions in grocery stores. Computers are performing jobs in the service sector. Software is replacing analysts and accountants. Online learning is changing the traditional “brick-and-mortar” educational model. And smart cars and delivery drones may eliminate millions of jobs in the transportation industry. read more here, https://www.entrepreneur.com/article/272587

It is always a good idea to have a back up plan. You should get started building a business that you enjoy and love to work at. That way if and when that day comes you are terminated from the job you are employed at, you at least will have a solid foundation to start a full time business without pressure or stress of desperation.

Probizranker is a full business website service to grow your business right from the start. Probizranker.com (coming soon) provides all the services needed to matain the online presence so you can do what you do best. Get started now before that day comes when you will be forced to do something else in your life.

9 Reasons Social Media Marketing Should Top Your To-Do List

These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
Still not convinced? Here are nine reasons social media marketing should top your to-do list: originally posted at, http://goo.gl/O2B05x

Here is number 8 out of 9 reasons you should have your own social network for social engagement (the #1 metric for ranking).

8.)   It’s free. How can you argue with that? If you handle your own social media management, running a social networking campaign is as cheap as it gets. If you hire a social media management or online PR agency, it will cost around $3,000-$7,000 per month, but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring an online PR agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your digital PR presence.

To pay a PR agency is one option, but a better option would be to build your own social network and build up your own authority and ranking for your website,

You can go to probizranker.com and learn for free how to build your own branded social network, through the free course online, if you want to know how to do it yourself.

If you don't have the time and want us to do it for you, go to probizranker.com click on Business website services, and then scroll down to Branded networks, put in your business info and we will get started building your Branded Social media Network. It will not cost you nearly as much what you spend with a agency! Don't wait get started NOW!

Watch this short video about Social engagement and why its important to your business.

Social engagement is how to make your business successful with social media marketing

Social Engagement is how to make your business successful with social media marketing.

Social engagement (also social involvement, social participation) refers to one's degree of participation in a community or society.

https://en.wikipedia.org/wiki/Social_engagement

To ad to the diffenition, from Google’s stand point, how much social participation/involvement, (social engagement) from society with you or your site.

Here is why social engagement is so important. If you look at the chart, (this from Google) 1/15/15, The number one metric on the chart the bar is broken because it wouldn’t fit on the page. Google has it at 67% of the number one factor in determining how to rank your website  or not.

But let me make it as simple as I can to understand. Social engagement  from any tool or platform, is;

First level of social engagement;

Search results, Google serves up what it thinks you want, and you click on results.

Click thru rate. If you click on what Google gives you. Google see’s it as relevant to what you were looking for.

Dwell time. After you click on what you want, how long you stay on the page and if you click on something that page has on it.

This is why you can’t go out and buy a bunch of likes, views, or followers. Google see’s everything now, its called the Semantic Web, or Web 3.0

The second level is;

Likes, (Facebook, YouTube, +1 Google, Twitter)

Shares, (G+,YouTube, Facebook, Pinterest, Stumble upon)

Comments, on all of the above

Bookmarks

Third level is;

Where Google see’s your material on other Social media as book marks, video embeds, blog repost, on web 2.0 properties, other blogs and websites.

And Google finds your material 2 and 3 generations away from your site, with back links to your site or video.

There are do’s and don’ts with social media!

Don’ts:

Do Not go out and buy any kind of “Likes”, Follow’s”, Comments. Shares,

Or

Back links, embeds, Blog repost.

If you do you will get penalized by Google for Spam!

Google knows who is selling what, so if you buy from those sites, you will be penalized.

Do’s

Update your own social media.

Build your own social media network.

You can use some of the tools out there that are free to take the work load off you maintaining or monitoring your social media.

If you need more social engagement , and you want to spend some money, use YT adds, is the cheapest, followed by Face book, and then Adwords.

Any of these ad will give you lots of traffic and engagement.

If you don’t have a social network built for your brand, your company, your product, it is an absolute must. You will not rank your website if you don’t have one.

This isn’t a sales video, but if you don’t have the time r don’t want to learn how to open all the accounts and set all the settings in the account so that Google will recognize them. An then link all of your social media accounts together  with your website, to make a very powerful network in Googles eyes.

We create and build branded social networks for clients everyday. If you would like us to build your private social network go to our website, click on Business services and fill out all of your business information, we can get started on your network.

 http://probizranker.com for all of your online website services needs.