Using social media to build a following.
Social media is great, but too many small businesses dive in with no better strategy than to “build a following.”
You could get away with this back when Facebook reach was high, but now many small businesses are realizing they’ve invested a lot of time and effort in something they now have to pay to use. Thanks to Facebook’s constantly changing algorithm, only a tiny fraction of your followers ever see your content in their News Feeds, and small business owners are having to purchase Facebook ads to get their content seen. read more of this post, https://goo.gl/O4geqm
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