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Why Cheap, Outsourced SEO Will Cost You in the Long Run

As an entrepreneur and business owner, you undoubtedly receive several unsolicited emails and pre-recorded phone messages that claim to be able to propel your website to the top of Google for just a few hundred dollars a month. While search engine optimization is one of the most powerful forms of online marketing, putting your company’s website in the hands of a low-quality SEO provider can be disastrous.
 Several new businesses and startups engage with overseas companies in an effort to save money in the beginning. The lure of SEO services for only a few hundred dollars when a professional agency will quote several thousand dollars is enough to hook many business owners. Here are five reasons to avoid cheap, outsourced SEO: to read more of this post click here, https://www.entrepreneur.com/article/233941

Reason # 1
99 % of the techniques the overseas companies use are more than 3 years old. There testimonials look impressive until you look at the date the video or post was dated. These companies are not using what Google suggest the up to date elements Google wants to see.
Reason #2
When you let a company overseas use out dated processes on your site, it could cause you to be penalized by Google. You see what worked 3 years ago, or even 18 months ago, will not work now.
Reason #3
The over seas companies play on your greed of not able to pay for the service here in the United States by some companies that do know what they are doing. Even in the united states though, there are a lot of companies that are not up to date with what Google wants to see.
The over seas companies have a lower labor cost than here in the States.
Reason #4
Companies over seas need desperately to have that monthly income just like the traditional companies and Agencies here in the US do as well. Both will continue to string you along and never increase your ranking on Google.
Reason # 5
Reason number 5 isn't your typical reason that one would think, but could be the most important.
The most important reason not to use a company over seas is, there is no need to go over seas for low cost services that are the most up to date elements used to increase the ranking of your site on Google. 
What I like and most small businesses do as well is, you can get the work done for a fixed cost and without entering a monthly contract. Most small businesses don't have a website big enough to warrant a monthly service contract.
You can get that low fixed cost service to optimize your website to increase your ranking on Google at probizranker.com.
They have 2 packages. A Basic package and a Premium Package for those companies that have a lot of competition and need a larger presence online. Check them out, I think you will be surprised. http://probizranker.com/business-website-services/

 

4 Simple Steps To More Traffic With InStream Ads

When you search online for some information, which site do you usually go first?

Google? Well, you’re not alone!

Google is still undoubtedly the world’s top search engine, used by the majority when searching for products and services online. It holds more than 60% of the market share!

But, you did you know what the second largest search engine is?

It’s video giant, YouTube.

It’s a no surprise then that top-notch video marketers are using YouTube to advertise their products and services. One popular way video marketers advertise in YouTube is through YouTube’s new Instream or “Pre-Roll” ads. read more, http://goo.gl/cRtCN6

You can get professional ready made done for you business videos for your website or to use in video ads by visiting http://probizranker.com/video-services.

Over 140 business videos to choose from, choose the one for you and we will send you a sample like what is on the page.

Social Media What is it?

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visit probizranker.com

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

YouTube held its annual Brandcast event last week as part of the Digital Content NewFronts, giving the online video industry an exclusive peek into what's trending, and making big waves on the platform. There were a ton of product announcements, critical data, and quotable quotations to share, so after bringing you up to speed on what you may have missed at the fifth annual Brandcast in New York, I will examine the trends in the digital video marketing business and pose half a dozen questions that video marketers need to ask their company or their clients to gauge if they need to change their online video strategy.

YouTube 2016: New Statistics and Data
A ton of research was released by YouTube last week. Here are just some of the highlights:

YouTube reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined.
Source: YouTube Reaches Bigger Audience Than Prime Time TV http://www.reelseo.com/youtube-reaches-bigger-audience-than-us-tv/#ixzz49O7c15AI
©ReelSEO.com, All Rights Reserved read more here, http://www.reelseo.com/youtube-reaches-bigger-audience-than-us-tv

We have a number of different services at probizranker.com that will help you with YouTube, from YT ads, to ranking YT videos.

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Today's Best Brands Aren't Marketing, They're Creating Movements

Housing prices were imploding. Financial institutions were in a nosedive. The Great Recession had just gotten underway, and was showing itself to be what it would become– a tectonic shift in our economy that would eliminate 7,030,000 jobs in the 13 months between September 2007 and September 2008 alone. In the midst of all this awful news, a group of executives atAmerican Express AXP +0.92% got together with CEO Kenneth Chenault to share their concerns.

Their anxieties were not about their bottom line. Instead, they talked about what they and their company could do to help small retailers, who were especially vulnerable in the downturn. From their conversations came a new brand movement called Small Business Saturday. (Luckily, they didn’t go with their first idea, Small Business Tuesday.) Small Business Saturday is now in its sixth year, and research suggests it has made a lasting impact in inspiring people to shop small. The Saturday after Thanksgiving has been made an official day by Congress, and on the most recent day in 2015, more than 95 million people spent $16.2 billion in America’s small businesses. read more here,http://goo.gl/qe5tU8

Proven Formula On How To Get More Retweets (Follow These 5 Overly Simple Steps)

You should because the more you get retweeted the more your business is exposed to other peoples communities.

This is good because if your content is awesome (which I’m sure it is) the more likely you’ll be to get other peoples communities to follow you and share your content.

First you need to look at your Twitter analytics to measure how your Tweets are performing?

Remember what isn’t measured cannot be managed as the saying goes.

The 3 big numbers I like to look at inside my analytics are:

1. Engagement rate

2. Link clicks

3. Retweets

All 3 are good indicators of how you’re doing on Twitter.

If you’re on Twitter for business each month minimally you should be looking at these 3 numbers and seeing how you can improve them from the previous month.

The more link clicks you get, the more website traffic you’ll get (obviously).

We all know also that more website traffic equals more leads and sales.

One easy way to expand your link clicks on Twitter is to get more retweets and show up in front of other peoples followers.

So how do you do this?

Let’s go over 5 overly simple ways you can get more retweets starting in the next 10 minutes:

1. Use images in your tweets.

Tweets with images generate 150% more retweets than those with just text, and it’s easy to make great images in the perfect size for Twitter in Canva!

However, if that’s too time-consuming or you don’t like creating graphics, you can quickly create images on your phone. Typorama, which, unlike many apps, allows you to create images in the right dimensions for Twitter and is super easy to use.

To read the other 4 tips,  http://www.socialquant.net/get-more-retweets/

Twitter can be a very powerful social media tool for your business if you set your account up right and know what to do to automate it to do the work for you.

If you would like to find out more about social media networks and how they can increase your business, ranking in the search engines, and online presence, go to Probizranker.com for more info.

It's 2016, But Nearly Half of U.S. Small Businesses Still Don't Have a Website

It’s hard to imagine the world without the Internet.

For some of us, that is: It may be 2016, but 46 percent of  U.S. small businesses still don’t have a website for their company, according to a report released by business-to-business research firm Clutch.

Of the more than 350 small businesses surveyed -- the majority of which have less than 10 employees and less than $1 million in annual revenue -- cost was listed as the second-most popular reason for not having an online presence. Lack of technical know-how and the need for upkeep were other popular reasons, while 12 percent said that they use social media in place of a static site. read more of this post here, https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjqteOtn7fMAhUCQiYKHfZFAzYQFggoMAA&url=https%3A%2F%2Fwww.entrepreneur.com%2Farticle%2F271068&usg=AFQjCNEr7ITbpfkoepHR0zTKamg14ULLJA&sig2=SOStn-pSBcoBQqp43XVmtg&bvm=bv.121070826,d.dmo

 If you are in business and you don't have a website, go to probizranker.com and check out how reasonable you can have a professional business site that represents your business and bring you more customers. We offer a free website when you choose between a basic or premium packages. Over 100 business sites to choose from.

4 Tools That Make Your Small Business Look Big

Build/Update your Website:

The U.S. Small Business Administration (SBA) estimated last year that 50 percent of all small businesses still didn’t have a website. Without a presence on the web, your small business can easily go unnoticed by potential customers. Now the good news: It’s easier than ever to create a website, especially one that your customers can access from their mobile devices. More than 75 percent of mobile phone users access the internet through them, and the number will rise to nearly 86 percent by 2018. Google now favors sites which work well on mobile in its search results: You definitely want to be one of the top results when people go looking. read more at, https://www.entrepreneur.com/article/272049?utm_content=bufferaf4b7&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Start Your Own Company Before Technology Takes Your Job

I recently toured a factory that designs and makes robots for the manufacturing industry. As my guide proudly demonstrated the smart robots his company was making for a client, I asked him how many employees each robot would replace. He sheepishly replied, “20.” This is just one example of the way technology is replacing jobs at an accelerated rate in nearly every industry. It is also why I rode my bicycle from coast to coast and interviewed 100 entrepreneurs – but more on that in a minute.

We see the impact of technology all around us. E-commerce is reducing the number of jobs in retailing. Self-checkout kiosks are eliminating positions in grocery stores. Computers are performing jobs in the service sector. Software is replacing analysts and accountants. Online learning is changing the traditional “brick-and-mortar” educational model. And smart cars and delivery drones may eliminate millions of jobs in the transportation industry. read more here, https://www.entrepreneur.com/article/272587

It is always a good idea to have a back up plan. You should get started building a business that you enjoy and love to work at. That way if and when that day comes you are terminated from the job you are employed at, you at least will have a solid foundation to start a full time business without pressure or stress of desperation.

Probizranker is a full business website service to grow your business right from the start. Probizranker.com (coming soon) provides all the services needed to matain the online presence so you can do what you do best. Get started now before that day comes when you will be forced to do something else in your life.

8 Common Ways Small Businesses Waste Money Marketing

Using social media to build a following.

Social media is great, but too many small businesses dive in with no better strategy than to “build a following.”

You could get away with this back when Facebook reach was high, but now many small businesses are realizing they’ve invested a lot of time and effort in something they now have to pay to use. Thanks to Facebook’s constantly changing algorithm, only a tiny fraction of your followers ever see your content in their News Feeds, and small business owners are having to purchase Facebook ads to get their content seen. read more of this post, https://goo.gl/O4geqm

(So) Oh, You’re An SEO Expert? How Did You Come Up With That Title!

With five and a half years of experience in the search marketing industry, one of the things that takes me by surprise is how often the term “expert” is thrown around.
Unlike a medical doctor who goes through years of studying and training to only eventually reach a level where they can admit that they “practice” medicine, search marketers seem to believe that they can reach their apex level of understanding and execution within the first two years of working at a start up company or an unknown agency.......
... for businesses and brands who are not able to make the distinction between those who can speak the part and those who can execute, miscalculating the credibility of your search marketer can lead to a variety of poor results that range from mismanaging your brand’s customer service reputation through social media, or setting up the wrong filters in your robot.txt file and blocking search crawlers from indexing your entire e-commerce website. read more, http://goo.gl/fpnr4A

The post above is a very good illustration of the frustration for businesses to find the right person or agency to help with their website and content marketing along with ranking each.
Probizranker.com (coming soon) is a proven company that accomplishes most of business website needs.

Companies using video enjoy 41% MORE web traffic from search than non-users.

Companies using video enjoy41% MORE

web traffic from search than non-users,according to Adelie Studios.

Video generates 1200% more shares than text and images combined.

According to Adelie Studios,

Social video generates

1200%

more shares than text and images combined. 

The 16 Most Powerful Video Marketing Stats of 2016 (So Far)

One thing that I think we can all agree on is that we marketers love our trends.

It almost seems like we’re being introduced to new ones that “disrupt” the industry on a daily basis. Some burn brightly for a short period of time, then seem to slowly fade away to join the ghosts of marketing past. Others, however, become timeless and an integral part of any successful marketing campaign.

I think it's safe to say that video marketing is that next timeless trend. to see all 16, read more click here, http://app.mhb.io/e/uvl5/1

This post is correct when it says that video marketing is King.

Probizranker.com (coming soon) has a complete line of videos that will increase your optin rate by 80% when put on your landing or home page.

Be sure to email us with your business type and we will send you a demo of the ready made videos for your business service. probizranker@gmail.com

5 Small Business Financing Trends to Watch

Entrepreneurs, fasten your seat belts. Whether you’re starting up your dream business this year or managing your established small company, 2016 will be a rollercoaster ride of potential opportunity — and pitfalls.  Here are five trends to watch closely so you can jump on or off at the right time for your business: read all 5 trends here, http://goo.gl/UiXO0E

Related: Seeking Capital Online Instead of From a Bank May Be Your Startup's Best Option

Another trend that all business need and are pursuing, is Website/online optimization. Businesses know that if their website is not optimized both on page and off page, coupled with a Social media network attached to their website, they won't have a strong enough online presence to make any difference to make them selves visible to the public or Google.
Probizranker.com (coming soon) makes businesses visible so that companies get their fair share of traffic. Probiz knows what it takes to get the results for any business online. Probizranker offers a complete line of business website services to make any company or business successful with a complete online presence.
Probizranker is not your typical professional service that once in the industry everyone knew as SEO. Search engine optimization is but one small but important part of a websites presence. Probizranker is a complete service company that does not offer the conventional monthly obligation like the old way of thinking. We offer complete packages to get the job done and then if the business warrants more can go from there. This way a business isn't locked into any monthly contracts or cost. 
There are many companies out there still banking on a business not knowing that seo isn't the one all to end all anymore. Google has evolved to the point where it see's everything and what you are really about. So doing old style tactics with keywords and backlinks are a thing of the past. They still have a roll, but google doesn't place its ranking decision on those old ways any more. Its so much bigger than the way it used to be. Let Probizranker help you with your business. Drop us a line and ask us what we can do for you, probizranker@gmail.com

How to Create a Sensible Social Media Strategy for Your Business

Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.

Here are a few steps you can take to focus your energy:

1) Define your target audience

If you haven’t already identified and documented your buyer personas, start by defining the key demographics of the audience you’re trying to reach - age, gender, occupation, income, hobbies and interests, etc. Think about the challenges they’re faced with, and what problems they’re trying to solve on daily basis. Try to focus on the 3-4 types of people that represent the majority of your buyers - don’t get hung up on all the exceptions, or you’ll never get started!

2) Start blogging

Fresh content is the linchpin of a successful social strategy, so you’ll need to commit to creating fresh, quality content on a consistent basis. Brainstorm a list of the most common questions you hear from your prospects, and commit to writing at least one new blog post a week focused on addressing these questions.

3) Create educational content

Consider creating downloadable content like ebooks, checklists, videos, and infographics that address your buyer’s pains. If the content is truly helpful and educational, people will be more likely to share it on social media and extend your reach.

4) Focus on a few key social channels

Most small businesses don’t have the bandwidth to establish and sustain a great social media presence on more than a handful of channels. It can also be overwhelming to learn the rules of engagement on a bunch of different networks at one time. Start small. Research key networks to learn where your target audience is most likely to spend time, and focus your effort on building, nurturing, and sustaining a community there before moving on to another channel.

5) Develop a recipe card to guide you

Social media isn’t an exact science, so you need to establish a consistent posting and engagement schedule to start seeing results. Start by developing a reasonable recipe card you feel comfortable sticking to. Set goals for how frequently you'll post content and engage your followers, and hold yourself accountable to following your recipe.

6) Measure your results

There are a million things you can track related to social media, so start by looking at how much traffic is being driven to your website or blog from social media. Watch your posts to see what people are responding to, and look for trends related to particular topics or keywords that generate more interest than others. Once you have a sense of what's possible, set goals for key metrics and start keeping a scorecard to measure your progress. Be sure to chose metrics that are easy to gather - if it's too time-consuming to track, you'll fall off the wagon!

• Net new fans and followers
• # of interactions
• Visits to your site from social

7) Adjust your tactics

Unless you're a celebrity, social media doesn't start working overnight. It takes time to build a following, establish yourself as an influencer, and start seeing results.  You'll need to experiment a bit to find the right combination of channels, content, and messaging that works for your audience. Over time, you’ll be able to adjust your recipe card, content, and personas based on the information you’re gathering - which will help you fine tune your strategy and generate more consistent results! originally posted on http://goo.gl/PJCFq0

Still feel overwhelmed? Our Business website Services can help you with content for your social media marketing, email us at probizranker@gmail.com and we can get your content marketing under way.

Should Google+ Marketing (Still) Be a Part of Your Digital Strategy?

Now, I’m always up for a good challenge, and being new around here, I definitely wanted to knock this one out of the park. However, I had some concerns. First of all, despite having a few years of basic social media management under my belt, I’d never really done much with Google+. It was largely new to me. And second of all, the vast majority of what I’d been hearing about Google+ over the past couple of years had not been particularly positive.Before you go to read the rest of this post.....http://goo.gl/C2WHVy

Let me tell you what it takes Kelly half the post to get to.
Google thinks very highly of its self, and when you see where it places its self in this chart below, and how they place them selves above Face book, Twitter, Pinterest, and Instagram, you have to ask yourself, regardless of what you think of Google Plus, Should we be using G+ a part of our ranking solution.

The answer should be a resounding YES.
It doesn't matter what everybody else thinks or doesn't think, all that matters is when you see Google basically telling everyone, "use Google plus and you will rank higher". If you want to rank your website Google plus is an absolute necessary part of your social media network.
When we build a branded social media network for our clients, Google Plus is one of the first accounts we open and optimize for their product, brand, company, or service.
There are other big SEO companies out there that don't even consider using Google plus as part of their social media network, and only use maybe three other social media properties. This is a very big mistake if you are trying to make an online presence.
Even if you think no one will ever see that post or that video that you publish on Google Plus, do it anyway because Google thinks it is relevant and Google gives it more preference over its competition. I promise, you will start to see your post, your video, and even your website when used correctly, rise in the ranking.

In the image below is just a few social media properties that we use to build out a social media network.

At probizranker.com  you can learn more, and or get us to build your Social Media Network for your website and business. Click on Business Website Services and scroll down to either Branded or Full network to learn more.