(So) Oh, You’re An SEO Expert? How Did You Come Up With That Title!

With five and a half years of experience in the search marketing industry, one of the things that takes me by surprise is how often the term “expert” is thrown around.
Unlike a medical doctor who goes through years of studying and training to only eventually reach a level where they can admit that they “practice” medicine, search marketers seem to believe that they can reach their apex level of understanding and execution within the first two years of working at a start up company or an unknown agency.......
... for businesses and brands who are not able to make the distinction between those who can speak the part and those who can execute, miscalculating the credibility of your search marketer can lead to a variety of poor results that range from mismanaging your brand’s customer service reputation through social media, or setting up the wrong filters in your robot.txt file and blocking search crawlers from indexing your entire e-commerce website. read more, http://goo.gl/fpnr4A

The post above is a very good illustration of the frustration for businesses to find the right person or agency to help with their website and content marketing along with ranking each.
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